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Trapia


Trapia Malaysia Sdn Bhd
Trapia is a Traceable Tilapia, whose origin and identity can be verified by means of DNA technology. The company was founded in 2007 to develop and implement the company's "egg to plate" vertical integration strategy. 

Trapia is produced using GenoMar Supreme Tilapia fingerlings to grow market size tilapia in GenoMar’s own grow-out facilities. Each fingerlings used is “pre-tagged”,  traceable and verifiable throughout the value chain. See Genopass® for more information.

Trapia Malaysia Sdn Bhd is a joint venture  corporation duly organized under the Malaysian law. GenoMar owns 70% of the shares through its 100% owned daughter company, GenoMar Production AS. The local partner company, Dalefin Holding Sdn Bhd., holds the remaining 30% of the joint venture company.

The objective for Trapia is to become a world leading producer of high quality, safe, sustainable and verifiable tilapia by controlling, documenting and verifying all steps of the value chain.

The company will be a major player in the tilapia industry producing up to 20,000 tonnes of tilapia in a fully integrated operation. Approximately ¾ of this production will be from contract farmers. The bulk of the production will be for the export market.

Headquartered in Ipoh in the State of Perak, the company was granted the right to operate its eco-friendly farm in the pristine rainforest-fed fresh water lakes of Tasik Temenggor and Tasik Kenering of  the Perak River system.

This unique pollution-free growth-out environment enables Trapia to produce a safe, sustainable and healthy product of the highest quality that exceeds global aquaculture standards.  Our ability to secure such a privileged grow-out environment is a living testimony to the company’s total commitment to responsible stewardship in environmental protection, responsible farming and the socio-economic contribution to the community we are intrinsically part of.

We set a new industrial standard in food safety by being the first company in the world to implement a state-of-the art “egg to plate” tamper-proof traceability system that is DNA-verified - the Genopass® verification system.




GenoMar Production AS
GenoMar Production AS is a holding company for the shares in the Malaysian company Trapia Malaysia Sdn Bhd. The company was incorporated in December 2007.